tag:blogger.com,1999:blog-12912503.post7374579823809980298..comments2023-10-25T05:35:06.941-04:00Comments on Grupo Millennium Hispaniola: What electric utilities' customers needJosé Antonio Vanderhorst-Silveriohttp://www.blogger.com/profile/10513152976382997401noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-12912503.post-67212595659699325252012-12-02T17:49:37.470-04:302012-12-02T17:49:37.470-04:30Why do customers need to keep waiting for cooperat...Why do customers need to keep waiting for cooperation among electric utilities that will lead to nowhere? There was one person that told me in a private message that he didn’t understand that question. I am writing about the smart grid transformation. Yes most customers don’t know yet, but sooner or later they are bound for a big surprise.<br /><br />I am shifting the expectations 180 degrees. For a long time utilities have been trying to learn how to engage customers to develop their smart grid. Utilities are pushing technology. It’s the Smart Grid that’s being pushed under a regulator orientation. For customers, that’s the wrong approach. <br /><br />It should be customers pulling technology. I am claiming it’s the Smart Market that’s being pulled under a customer orientation. <br /><br />As you saw, that question is based on the short energyblog.com post that introduces "Customer oriented electricity" and "The Utilities’ Business Marketing Myopia Manifesto." Think about the railroads marketing myopia. I am now changing the question to make it familiar. Can you please tell me, why did customers needed in any way to wait for cooperation among railroad companies that lead to nowhere?José Antonio Vanderhorst-Silveriohttps://www.blogger.com/profile/10513152976382997401noreply@blogger.com