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Paul Hawken, Amory Lovings and L. Hunter Lovings were aware of the difficulty to place a price tag to life-supporting ecosystem services. They argue that an economy needs four types of capital to function properly: human, financial, manufactured, and natural. They propose to include natural capital value which is missing know. They also propose a different treatment to human capital as is done now.
My (borrowed) arguments are not from traditional economics, but from an engineering design approach to look at real economic efficiency. Citing Natural Capitalism section on "tunneling through the cost barrier", you have that: "Economic dogma holds that the more of a resource you save, the more you will have to pay for each increment of saving. That may be true if each increment is achieved in the same way as the last. However, if done well, saving a large amount of energy or resources often cost less than saving a small amount".
Most deregulation efforts separate wholesale and retail markets (assume that large users are part of the wholesale market) dividing the optimization in two parts. That division is now known to be completely flawed, because of the great interdependence and coupling between the two markets. As I visualize it, demand response has the possibility to become the means to obtain the optimal solution that results from the approach of whole-system engineering.
I also believe that crash and burn (same as boom-bust?) behavior can be mitigated by properly design and implemented demand response systems. Certainly, residential retail marketing of poor customers need to be approached with a new form of capitalism, that includes the profitable customers at the Bottom of the Pyramid. Cornell Professor Stuart Hart has recently written the management book "Capitalism at the Crossroads" with such purpose.
I will enjoy, and be glad, to see many other differing speakers complementary arguments on their specific subjects.
Hoping to seen you soon,
Best regards,
José Antonio
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