Michael Jung's insightful contribution is that Smart Grid customers are looking for convenience, as opposed to engagement.
Congratulations Michael! You have offered all power industry stakeholders such a great contribution.
Under the minimalist, emergent, and holistic, Electricity Without Price Controls (EWPC) Architecture Framework (EWPC-AF), my response to your question “Does the Smart Grid Really Need Consumer Engagement?” can be found in the June 2010 EWPC post Forget the Customer Engagement Debate; Think Risk Taking Suppliers.
I ask Stephen to confirm that his support for customer engagement is based retailers’ business models that are restricted by the present regulations, after looking at the last paragraph of my post that says:
To enable the development of risk taking business model innovations, I added that what is needed is an architecture competition “Under the EWPC-AF, [where] competing Second Generation Retailers (2GRs) go through Geoffrey Moore’s Technology Adoption Life Cycle, by trying to Cross the Chasm (not easy) and then go through The Tornado to get to Main Street."
José Antonio Vanderhorst-Silverio, PhD
Creatorof the EWPC-AF