Free All Customers Everywhere

I have added a comment to the article "Free All Wisconsin Utilities to Make Money Helping Customer's Save Energy," by Stephen Heins, VP of Corporate Communication, Orion Energy Systems, on EnergyPulse, that reads as follows:

The same situation of Wisconsin is being experimented in many other jurisdictions around the world. Regardless of the location, economic efficiency in the electric power sector results by investing in a proper mix of supply side and demand side investments (energy efficiency, and demand response). As explained by Mr. Heins, and others, both demand side investments are unnatural acts for utilities; the business models are just not designed to perform those acts very well. I think the discussion about energy efficiency on “Energy Bill 2005 – A Waste of Time?” might result useful to this discussion. Wisconsin, and other jurisdictions, should give
serious consideration to implement true retail (and wholesale) deregulation as suggested in "Strategic Perspectives on Utility Enterprise Solutions." Hopefully, Sooner or later, customers will be free everywhere.