Does DSI Achieve a Much Larger Potential than DSM?

Please look at the comment with questions to the EnergyPulse article Achievable Potential from Energy Efficiency and Demand Response Programs in the U.S.: 2010-2030 (please hit red hyperlinks), by Omar Siddiqui, Program Manager, Energy Utilization, EPRI.

First posted on the GMH Blog on April 13th, 2009.

Dear Mr. Siddiqui,

Please take a look at the EWPC article Forget Demand Side management (DSM); Think Demand Side Innovation (DSI) and the EWPC post Balanced Market Regulation Reform for the New Order to respond my questions.

I checked the article looking for the word innovation and did not find it. I also looked into the Executive Summary of “EPRI's "Assessment of Achievable Potential from Energy Efficiency and Demand Response Programs in the U.S. (2010-2030." and did not find it either. Based on that simple check, I presume that the assessment restricted itself to EE and DR as a DSM utility oriented potential.

Was a business as usual approach without innovations considered over the 20 year period?

Do you expect that an alternative assessment that breaks important barriers to consider DSI, under a market reform that enables innovations, and under the emerging order, would achieve a much larger potential?